LOVE LIGHT ROMANIA

DONATE A DAY --- LIVE BRIEF

About

Love Light Romania is a charity (in Romania) that provides care to those who were forced to leave education without the necessary and basic life skills. The charity will teach them these skills and will provide them with a stable environment with people they can call family.

This campaign is mostly in Romanian but I am proud of how far it has gone so far so couldn't not share... especially when it got discussed on Live TV (bottom of the page for link)!

If you or your team would like to get involved with the Origami competition which will be discussed below... click here!

Create a campaign that will increase the amount of volunteer help and donations raised.

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Brief

DONATE A DAY

The campaign was named Donate a Day because we wanted people to give days worth of something. This could be a day worth of their time to help teach those life skills, it could be a day of their wages or it could just be to donate anything you can, money or old clothes and toys.

PARTNERSHIP

We partnered with local Romanian coffee shops and created Loyalty Cards - customers buy 9 coffees and receive their last one for free! Not only did it encourage customers to go and buy more coffees from them, but it also gave us an extra platform to encourage people to donate.

(This was a mockup pitched to the Charity however they ended up making their own used from Scrap Material from the inside of an old School Bus which was better for the environment)

DISCUSSED LIVE ON TV!

Think Romania's version of Philip and Holly on This Morning... (Click the screenshot if you would like to watch the video! Please note that it is in Romanian)