INSTAX
HOLD ON TO YOUR MEMORIES
Fact
All of our best memories get hidden within our camera roll
Insight
Holding onto things allows us to appreciate memories that little bit more
Strategy
By encouraging people to physically hold on to their memories
Show users that with Instax, they will have memories that will last a lifetime
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Brief
POSTERS
The posters below show what areas in your house could look like if you don't use Instax. The idea here is that if you lose all of your memories in the cloud, then you have nothing to show off in those iconic places where we all put our cherished memories!
SOCIAL MEDIA
Christmas is often the time for giving or showing off updated pictures of your loved ones - whether it's the latest school photo or putting up decorations that can be personalised with a photo.
So why not use this and create some social media posts for the run-up to Christmas based on the ornaments that you can personalise.
When it's not Christmas time, the posters above can be transformed into Social Media posts too.
BILLBOARD
The selfie to keepie, has a nice ring to it, right?
I think the billboard speaks for itself. By holding onto your selfie, it is one to keep, again going off the idea that we don't have to scroll for ages just to find it.
PARTNERSHIP
Instax will provide Alzheimer's Society with a certain amount of cameras so that they can create memories to hold onto.
20% of profits made from Instax will go towards the charity.
