PG TIPS

THAT'S PG

Fact

PG Tips are constantly under threat from Tetley

Insight

Youngsters are less set in their minds as to what brand they will stick to

Strategy

By positioning the brand as risqué

Provide a campaign that gets PG Tips at the forefront of the minds of the younger tea market.

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Brief

BILLBOARD & POSTERS

These posters would work as both a Press Ad in a magazine or on a scrolling billboard. Both main posters will have a disclaimer warning people of the content ahead.

RADIO

The radio advert has a very VERY cheeky tone. It begins to make you think that the advert is for something completely different until you realise that it is just a play on classic tea-related puns.

PG TIPSRadio

00:00 / 00:21

INSTAGRAM

Warnings like this will show up to prepare people for the following images...