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BIC
IT GOES ON AND ON AND ON...
Fact
The BiC can write up to 2km long
Insight
It feels like the BiC pen NEVER runs out
Strategy
It goes on and on and on and on and on and on and on and on and on and on and on and on and on...
Provide a campaign that convinces the market that BiC are both the boring pen that gets taken for granted.
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Brief
POSTERS
After finding out that the BiC will write 6 times the height of the Eiffel Tower, I used this statistic to compare to other famous landmarks.
WRAP
We've all been around building works that have lasted like FOREVER!
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I created a building wrap where the line 'on and on and on...' loops back creating a never-ending cycle.
TV SCRIPTS
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